Nancy Duarte, CEO of
Duarte Design and author of the books
Resonate: Present Visual Stories that Transform Audiences and
slide:ology: The Art and Science of Creating Great Presentations has written
a great blog post about what she refers to as the TED effect. The TED effect refers to the impact that the
TED conferences have had on all of us who need to present as part of our daily lives.
Nancy’s basic assertion is that “in public speaking it’s no longer
okay to be boring”. In the years BT (before TED) it was okay to deliver
boring presentations because actually no one knew if you were being
boring or not because most people’s bar for what constituted a good
presentation was pretty low anyway. In the dark years of BT we would all
just sit stoically through those presentations that bored us to death
and missed the point completely because bad presentations were just an
occupational hazard we all had to learn to deal with. If nothing else it
gave us time to catch up on our email or quietly chatter away to a
colleague in the back row.
Now though everything has changed! For anyone that has seen more than
half a dozen TED talks we know that if we are not engaged within the
first 30 seconds we are ready to walk. Not only that if we felt you were
wasting our time we go onto Twitter or Facebook and tell the rest of
the world how boring you were. If however you did engage us and managed
to
get across your idea in 18 minutes
or under (the maximum time of a TED talk) then we will reward you by
spreading your ideas and help you get them adopted and funded.
As technical people software architects often struggle with
presentations simply because they are communicating technology so, by
definition, that must be complicated and take loads of time with lots of
slides containing densely populated text or diagrams that cannot be
read unless you are sitting less than a metre from the screen. But, as
Nancy Duarte has explained countless times in her books and her
blog, it needn’t be like that, even for a
die-hard techno-geek.
Here’s my take on on how to deal with the TED effect:
- Just because you are given an hour to present, don’t think you have
to actually spend that amount of time talking. Use the TED 18 minute
rule and try and condense your key points into that time. Use the rest
of the time for discussion and exchange of ideas.
- Use handouts for providing more detail. Handouts don’t just have to
be documents given out during the presentation. Consider writing up the
detail in a blog post or similar and provide a link to this at the end
of your talk.
- Never, ever present slides someone else has created. If a
presentation is worth doing then it’s worth investing the time to make
it your presentation.
- Remember the audience is there to see you speak and hear your ideas.
Slides are an aid to get those ideas across and are not an end in their
own right. If you’re just reading what’s on the presentation then so
can the audience so you may as well not be there.
- The best talks are laid out like a book or a movie. They have a
beginning, a middle and an end. It often helps to think of the end first
(what is the basic idea or point you want to get across) and work
backwards from there. As Steven Pressfield says in the book Do the Work, “figure out where you want to go; then work backwards from there”.
- Finally, watch as many TED talks as you can to see to see how they
engage with the audience and get their ideas across. One of the key
attributes you will see all the great speakers have is they are
passionate about their subject and this really shines through in their
talk. Maybe, just maybe, if you are not really passionate about what
your subject you should not be talking about it in the first place?
Also posted in my Wordpress blog
here.